Geneva Bast wears many hats—and wears them well—as the Executive Assistant, Office Manager, and Marketing Lead for the Calley Erickson Team at Sotheby’s International Realty Canada. With a powerhouse blend of real estate savvy, organizational excellence, and marketing flair, Geneva is the driving force that keeps the team running smoothly and standing out in the market.

From managing complex transactions and streamlining operations to coordinating with clients, lawyers, and agents, Geneva ensures nothing falls through the cracks. She also leads the team’s marketing strategy—crafting standout campaigns, curating eye-catching content, and keeping the brand presence sharp, consistent, and memorable.

Known for her calm under pressure, creative mindset, and no-detail-too-small approach, Geneva is the engine behind the scenes—and a big reason the Calley Erickson Team continues to deliver exceptional results with the polish and professionalism you expect from the Sotheby’s brand.